EXPLORING INDIVIDUALS'S MEDIA CONSUMPTION PRACTICES

Exploring individuals's media consumption practices

Exploring individuals's media consumption practices

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This article details some of the most significant modifications in consumer practices when it pertains to consuming media.

In recent years, with the growth of digital media, the way in which people consume content has evolved significantly. For many years, traditional television was the primary source of home home entertainment for most people. Nevertheless, since the development of internet streaming services, many viewers are averting from arranged tv, especially among younger people. Rather, global media content analysis reveals that more people are purchasing memberships to streaming services, which strongly affirms the switch in audience consumption practices. These options are popular for allowing individuals to enjoy the shows and films they want, any time they feel like it. Those associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would recognise the appeal of streaming services as a popular media consumption habit among viewers today. These modifications show the move towards user-controlled viewing preferences in the industry.

In the current digital age, mobile phones have come to be one of the most common devices that individuals are using to watch videos and access media. These days, many social media networks are offering limitless feeds of short, successive videos, that are growing in popularity among mobile phone users. In fact, statistics reveal that that worldwide, mobile content consumption is on the rise, showing that short form media is one of the fastest growing media trends today. These platforms enable users to see a sequence of customised content and react quickly, making these videos far more interesting and addictive than conventional television. Short form videos are also being used more frequently for news and instructional purposes, not just for entertainment. Consequently, this trend is evolving the way individuals are proactively looking for and expecting to receive information, in a quicker, much shorter and more functional format.

With consistent shifts and developments in the digital landscape, what are the current trends in media? Well, together with the rise of internet streaming platforms and short form video content, the method by which people are getting their information is also evolving. Individuals are increasingly turning towards internet news sources, instead of viewing television, to find out about existing worldly affairs. However, at the same time, due to a continuous flow of knowledge, people are becoming overwhelmed by huge volumes of content. In response to this, news organisations are re-engaging viewers by making short form content that is clearer and easier to observe. Nowadays it is common to see news channels that have sizeable followings on social media channels. This pattern can be verified by the CEO of the fund that owns Euronews, for instance. Using this technique has been important for supplying individuals with dependable and verified news sources, in a format they can here easily relate to.

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